This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience with domain broker and both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive. But the good news is, there are options ...
Social Media
You Need To Own Your Online Identity
[stag_dropcap font_size="100px" style="squared"]I[/stag_dropcap] was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas, a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It's not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no ...
How To Guarantee Your Facebook Page Content Reaches Your Fans
[stag_dropcap font_size="100px" style="squared"]T[/stag_dropcap]imes are changing. The good 'ol days of free advertising on Facebook have pretty much disappeared. You can't blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There's plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what's next. Some are proclaiming they are ...
Social Media Isn’t Going Anywhere
[stag_dropcap font_size="100px" style="squared"]I[/stag_dropcap] often get asked from folks whether there will ever be a "social media crash". Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn't some newly formed concept that just popped up over the last few years. As a society, we've always been "social". It's the technology that has changed that has allowed us to do so ...
Rick Pitino & The Cauldron of Social Media Poison
Sounds like a Harry Potter movie doesn't it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. As quoted from the article linked above: I think technology is a great thing in many instances, and I think it's poison in others, and for people in sports especially. He goes on to explain how social media and technology have created a ...
Buying Facebook Likes. It Happens. A lot.
It's just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. Chances are you've visited plenty of Facebook pages of companies or organizations that have done so. This post isn't meant to judge anyone for doing so. It's meant to shed some light on the practice and why anyone would do it. The real currency online is trust and credibility, both of which are earned...no shortcuts. But when a company/organization ...