I remember attending a networking event and a talented speaker was up talking about how to grow your business. One of the things he said has always resonated with me, and it was the idea that you have to operate your business with the attitude that you have no competition. At first I kind of shrugged off the idea, but as he spoke more about it, I loved it.
Being a business owner (and incredibly competitive), I’ve always found that I would often peruse the web to do recon on other companies that did the same thing as me, and in many cases be irritated or jealous of how well they presented themselves, the client portfolios they possessed, or the talent they had on staff. While it can certainly be healthy and useful to see what others are doing in your space, it can also derail your focus on what’s truly important…what makes you unique and different.
The reality is, no matter what business you own or get into, there are going to be plenty others that already do it, and do it well. But here’s the awesome thing…there’s plenty of business to go around. As long as you do your thing, and do it well, you’ll get your piece of the pie. The key is to find that one thing that makes you different. The one thing that is unique to your business that no one else can touch. And when you can figure that out, and position yourself effectively, in essence, you don’t compete with anyone else.
Stop thinking of others in your same industry as competitors, but more as colleagues. You’d be amazed that by establishing relationships with those that are in the same industry, how much you find out more you have to gain by working together vs. not.