I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement. Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos, but times are a changin.
Over the past few weeks we’ve been demo’ing and researching a few different options, and it’s fairly overwhelming trying to make heads or tails on which solution might be our best fit. One thing has definitely become certain however is that no matter what we choose, no solution currently exists that can provide the right value and set of tools that fit every client we manage.
Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month. To pay for those services for small to medium sized clients would be a waste of dollars. My hope was that either of these services would have had more flexible pricing structures that would allow us to use one tool for all our clients, but it’s become pretty clear we’re going to have to use a variety of tools based on client needs and budgets.
This certainly makes it more challenging to have to manage from a logistical point of view, but it may be unavoidable with where these tools are at in their lifecycles. I would imagine it requires a fairly substantial investment in infrastructure to mine that much data and be able to provide it in real time.
More to come as our team grows and we experience a variety of learnings along the way. Would love to hear from any of you around what solutions you have found successful.