Is YouTube Part Of Your Social Media Strategy?

YouTube just turned 6 today and they released some staggering statisticsyoutube_tv by norcalblogs (source link):

  • -3 billion views per day (up 50% in the past 12 months)
  • -48 hours of video are uploaded every single minute (100% increase year over year)
  • -142.7 million unique viewers per month

So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy?  Surprisingly most are not, present company included.

Don’t get me wrong, I think about it all the time.  For me, it’s a time thing.  I just don’t have enough time to create compelling video regularly.  At least not yet.  And I’m missing out on a HUGE opportunity by not doing so, but that doesn’t mean you shouldn’t.

The fact is, in addition to those staggering numbers, YouTube is also the 2nd largest search engine in the world. 

So if I had more time to work with what would I do?

  1. Post 1 video blog post bi-weekly instead of a traditional post.  In an ideal world, I’d be posting 2-3 times per week, and posting at least 1 video post every other week or so.  This would help populate my YouTube channel, and provide some variety to my blog content.
  2. Use YouTube as a community more.  I would take these great tips to heart and actually connect with other users more within YouTube to help build my blog audience and YouTube channel viewership.
  3. Utilize these fantastic tips on ensuring your YouTube videos are maximizing their reach.  It’s a decent amount of work to video blog so make sure you’re taking the time to ensure they are found easily.

Of course, that doesn’t mean I haven’t had some “mild” YouTube success.  Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest.

Click here for my other foolish videos on my YouTube Channel.

15 comments

  • Hi Jason, I’ve been knocking around the same idea in my head for the past couple of weeks now. I feel like I NEED to get into visual media to be able to take my blog (and business) to the next level. There’s something more personal about video than about reading a blog post, isn’t there? 

    Not sure how to proceed quite yet. But I guess the tried and true approach of shoot first, aim later might be the way to go 🙂

  • Great post on this topic! I discovered through creating video for a blog  the importance of youtube and the community there. I was really blown away about how it increased traffic for the site.I’m now in the process of retooling my personal blog to be more media friendly 🙂

    Video and Twitter have a lot of implcations connected to the mobile market, especially with Smart Phones. I read a statistic that every time someone autoposts a video to their Twitter stream it gets an average of six clicks. [http://www.reelseo.com/youtube-statistics/ ]

  • I agree, there are many benefits of having a YouTube strategy, video blogs are a good way to engage with people who maybe wouldn’t sit and read your website or blogs posts otherwise! YouTube is a bit like an interactive Ask Jeeves, people frequently use it for information and ‘How to’s’ nowadays.

    Last week Cisco released their annual Visual Networking Index, which declared that by 2012 Internet Video would account for over 50% of consumer Internet traffic!

  • Video Marketing is an interesting and very effective way to
    market affiliate products, i have promoted my products over youtube and results are really good.
     

  • The stats on Youtube is amazing, just not for the Youtube maketér but for everyone who is interested in human behavior. Here is an exampe Check your HOTSPOT > http://www.mmncs.com/2011/06/check-your-audience-attention-youtube-insights-hot-spots-the-ups-and-downs-of-viewership-at-each-moment-in-your-video/

  • Hello nice article.Its very important in the in the internet marketing.Promoting the products over YouTube and get good result.In today all the peoples connected with the internet.Its the better way to attract the customers for the products.Keep sharing with us.

  • Well written article. You tube become a great platform for promoting the product.You have done a great job by sharing this article with us. I like this.Its really an informative article.Keep sharing with us.

  • For self-employed
    businesspeople or new business start-ups, just making the public aware of
    their existence is one challenge that can be met by the right social media
    strategy.Thanks for sharing the article.

  • You need to research which types of media audience is most likely to be consuming as this will be the prime target for your publicity. Remember to take account of how effective varying types of media are at getting a message across.Thanks for sharing such great post.
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  • Good content and really impressive. Nice site. Very good article.Simple but descriptive. I really liked the article.Thanks for sharing with us.

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