Content is a valuable resource on the web when it’s written well, and contains useful, actionable information. So why would I be willing to just serve it up for free? The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. Increasing my distribution, influence and reach.
I just have a tiny little place on the web comparatively to most successful bloggers, and the reality is, what harm is there in getting my content in front of a new audience? If I gain a few new readers in the process, it was well worth giving away my content for free.
Also, by having your content on respected, relevant channels in addition to your own, you inherently increase your influence and reputation by being associated with other experts in the same industry.
It’s a win-win in my book. Social Media Informer gets great content, and I get additional distribution.
If you are an up and coming blogger, it’s always a good idea to to consider distributing your content to relevant channels and guest blogging to build your awareness and influence.
I’ll be sure to share how this new partnership results in traffic for my site in a future post.