That was a line I used in my recent presentation at Search Engine Strategies in New York and was one of the more tweeted excerpts. I really didn’t plan to say it, but the idea was definitely one I firmly believe in. Blogging has single handedly opened up so many doors for me, that I don’t know I’d ever be where I am today without having made the commitment to doing it somewhat regularly over the past few years.
The fact is, most people are very knowledgeable about something. Whether it’s our profession, or a personal hobby, everyone has something valuable to share. And for those that have an entrepreneurial spirit, there is no better way to build the foundation for an endeavor, then jumping in and building your credibility and influence through a blog. The barrier to entry has become so small that anyone can have a decent looking blog up in minutes.
Of course this has its drawbacks as well as their are plenty of blogs out there that either are a borefest, don’t provide any real value, or simply wither and die before they even start. If you’re serious about wanting to build a successful blog, just consider these initial simple steps and you’ll find yourself well on your way.
- Keep it simple. Don’t overwhelm yourself with all the options out there. Get a free WordPress.com account and start there. If you find yourself building momentum and sticking with it, graduate to a self-hosted blog for more bells and whistles.
- Topic Lists. Coming up with blog entries can be a challenge, but they are all around you. Create a list that is easily accessible that you add your ideas as they come to you. Then use that list as sort of an editorial calendar so that you have plenty of ideas to choose from. Also check out this great list from Chris Brogan to inspire some ideas.
- Engage & Promote. It goes without saying that you should leverage social media channels to promote your blog posts, and make sure you absolutely engage with anyone that takes the time to comment on them. Take it one step further and visit other blogs and engage.
While there’s much more to the formula to successful blogging, I believe these are 3 key areas to focus on out of the gate. Just get out there and start writing and you’ll find your way. And if you do, leave a comment and let me know so I can check it out!