Jason Yormark

How To Use LinkedIn Groups To Drive Website Traffic

Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect recommendations and connect with others.  It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic. Ever since doing so, roughly 20% of my blog traffic comes from Linked In.  In comparison, Twitter comes in at 14% and Facebook at 9%.  Direct traffic and Google account for the majority of the rest.  For those of you not using Linked In Groups, here are the steps to take that will immediately give your blog or website a traffic boost.


  1. Find Linked In Groups that relate to the topic(s) you write about or provide on your site. Don’t get too crazy here.  You have to manually post to each group, so find a good core of 5-10 groups that are relevant to you or your site and request to join.  It’s much more likely that your CTR (click-thru rate) will be higher, the more relevant the connection.
  2. Get involved in the conversations. Nobody likes someone who just stops by and posts their links without ever being involved in the conversation.  Respond to those who comment on your submissions, and stop by on other posts to add your take.
  3. Post your blog articles and/or relevant content. Rightfully so, you can’t submit a link to multiple groups at once, so once you have an article to share, visit each relevant group to submit your link.
  4. Make sure your profile has your updated site link(s), status updates and install the blog widget. Make sure your information is always up to date so visitors to your profile have quick access to your site.  Also install the blog widget so that your articles are automatically posted on your profile through your RSS feed.  The added bonus here is that your profile is more likely to show up in search results the “fresher” your profile appears.
  5. Answer Linked In Questions. Piggy backing #2, by having a proactive voice in the Linked In Questions arena, you’ll further your credibility. When you post your answer, include a description and link to your content in both the website section and the text section.

Take these easy steps, and I assure you will see a significant increase in your blog or website traffic. Just be sure not to over do it.  Submitting your articles to too many groups will make you look like a spammer rather then someone genuinely sharing useful content.

Good Luck!

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Jason Yormark
I'm a 20 year veteran of digital marketing & the owner and founder of Socialistics, a social media agency based in Seattle. My spare time is filled with writing, baseball, my boys and everything Seattle has to offer.


  1. Linkedin is great indeed for people who have a very nice resume. But having such a resume means that they can get a job without posting online for one. The other people, the ones like me with little or no experience, have a tough time finding a job.
    Mathew Farney – Web Hosting

  2. Hey man I like the tip and it's something I do for a young entrepreneur site I work for (http://www.unstrappd.com), something I'm looking at because there are so many entrepreneur groups to reach out to is a way to gauge which ones give the best response (basically looking for follow the 80-20 rule and focus on the top 20% of groups). Do you know of a way to gauge what traffic is coming from which group? I was thinking of using Bit.ly but i don't know if it would go all the way to separate out which page the link was clicked on or if it would generally group all the links in a 'linkedin.com' group.

    Also, the “Sharing is sexy!” app you have, I've been looking for that for a while now, what's it called? 🙂 Have a great day and a happy new years bro!

  3. LinkedIn groups is just similar to a Facebook groups and Facebook fan page concept but when it comes to LinkedIn the users in there are mostly professional or business groups unlike in facebook wherein there a lots of different people. LinkedIn can definitely drive traffic for a website but you as a marketer must have a good communication with the followers in your LinkedIn groups so that they will know that you are really professional and willing to discuss and answer their questions. In that way they will be more interested in your next update for them.

  4. LinkedIn is a great place to build an audience and attract relevant traffic to your site. I agree with you.

    There’s only one point that irritates me when I see very popular groups are not well-moderated. I mean many just submit their promotional subjects to “Discussion” tab and nobody bothers to stop them. In some cases, it’s not so easy to find someone who really follows the group rules. However, once you find such individuals, they could be great sources for networking.

    Rahman Mehraby
    TraveList Marketing Blog

  5. I noticed you said 20% linked in, 14% Twitter and 9% Facebook, what about G+? We have found G+ can send great quality traffic. Lower percentage then twitter etc but users stay much much longer. Would be interesting to see what your LinkedIn bounce rate (from the method above) and pageviews are compared to the other socials.
    Jonathan @ Squirrel UK Hosting

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