Escape Routes: The Ultimate Social Reality Adventure

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to.

Escape Routes is officially season 2 of a Ford sponsored, web based, reality/adventure show that deeply integrates social media into the mix. The show is broadcast on Hulu, and last season was featured on the Jimmy Kimmel show and promoted heavily pre Super Bowl.

Once notified, I watched all of last season, and I have to say that I was genuinely impressed on how they leveraged social media, and how it played such an integral part of the show. Users had the ability to choose which team they wanted to side with, and interact with them throughout the show and its challenges. Followers were actually able to not only win prizes themselves, but help contestants with their specific challenges.

I can see how this investment is a wise one by Ford, especially with the growing trend towards original programming originating online rather then through traditional broadcast channels.  So needless to say, I grew more excited by the prospect of being considered for the show. I auditioned last week and had a great experience. Between my love and experience of social media, competitiveness, and ability to make a fool of myself, I’m no doubt what they are looking for, and I have a tremendous partner in crime @melissayeager1, one of my very best friends who brings a combination of competitiveness, social savvy, and a do whatever it takes attitude that make us an unbeatable team.  If you aren’t already, be sure to follow her as well!

I’m going to do something I rarely do. Ask my readers and followers to support our campaign by doing any or all of the following in order of preference:

1. Share this post on Twitter

2. Share this post on Facebook while mentioning @fordescape & @jasonyormark.

3. Leave a comment on this post so that I may personally thank you for your support.

You may be asking yourself why bother?  Fair response.  Most of you may not.  But it would be tremendously appreciated if you took the moment to do any of the above to give myself a better chance.  As an added incentive and to make it more fun, leave a comment with your best embarrassing (but family friendly!) idea for me to film.  I will take the best ideas, create a poll, and the winning submission I will post here on my blog in the next few weeks.

Thanks in advance, and more updates to come!


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