Not every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable.
I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into the most ridiculous showing of disorganization and disrespect I’ve faced since launching my business.
A week or so ago, I was delighted to hear that someone drove by our office and saw our sign and actually stopped in to learn about us. I didn’t think that we’d ever get a lead from our sign, but lo and behold, we did. She set up an appointment to discuss marketing needs for her new business. Here is a list recap of events that happened since:
- Cancelled an hour before her meeting because she wasn’t feeling well. She rescheduled for a few days later
- Does not show up to rescheduled meeting. We call her and she says she didn’t get a reminder call from us so she forgot. She reschedules for a few days later and asks us to call her the same day to remind her. Reluctantly, we agree to this even though I think it’s ridiculous that a grown professional adult requires a reminder service for a meeting SHE initiated.
- We call her on the day of the rescheduled meeting and she tells us that we didn’t give her enough time with our reminder call to make it work
Now, does that sound like someone you’d ever want to go into business with? One of the choices I’ve made when starting my business was that no matter how desperate we may be for the income, I would never take on a client that I had red flags about because it usually ends up in disaster. In this particular case, it was a no brainer. Could you imagine the potential headaches we’d encounter with someone that is incapable of being organized enough to know when their meetings are or has no accountability for their actions? No thank you.