It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. I’m so vain.
Nobody is perfect right? I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice. I believe that the most amazing folks in the world are those that are very driven, successful, confident, but balance it with a big dose of generosity and humbleness.
Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why. I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike. At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share.
Back in May of 2009 before I took my blogging seriously, I was laid off of Microsoft. As a method of therapy that night, I wrote a long blog post about what I had experienced, published and went to bed thinking nothing of it. However the next morning, I woke up to find that my post was picked up by Mary Jo Foley, a prominent Microsoft blogger on ZDNet, and my traffic spiked big time. About 1,800 page views for a blog that rarely got 20. That was the moment I decided to take my blog seriously. And ever since, I’ve never been able to crack that many visits in one day. Until yesterday.
It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many?
There’s been quite a bit of hoopla this week on the story of interviewees being asked for their Facebook login credentials as part of the interview process. I’m sure it’s not a practice that has just taken shape of late, but for whatever reason, this week it surfaced and has caused all kinds of discussion on the matter. Their are interesting opinions on both sides of the issue, but my take is quite simply, look the other way.
About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad. I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it. I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs. I knew the return probably wouldn’t be as high as a click-through model, but I figured it was a good starting point.