Along with the hyper growth of social media platforms over the past few
years, comes the army of awful marketers that spam, mislead and embellish their experience. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here).
That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side. I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Feel free to post your own questions in the comments and I’ll be more then happy to answer them as well!
Let us begin.
Reference yourself as any of the following: “social media expert”, “social media ninja”, “social media rock star”, “social media guru”, “social media warlord”, or any other warrior reference.
Test Results: Passed. I’m not a fighter…I’m a lover! (Bonus pts. for anyone who can identity the movie quote in the comments).
Claim that you are an internet celebrity. If you have to put the word internet in front of celebrity, you are no celebrity.
Test Results: Passed. The closest I’ll ever be to celebrity is Vin Diesel’s stunt double. Gonna need to eat a few more sammiches though.
Lead any social media conversation with how many Twitter followers you have.
Test Results: Inconclusive. Well, I don’t in conversation, but oh…right there at the top of my bloggy blog, I do. The jury is still out on this one, but I say it’s OK to lead with this on your website.
Use an Auto DM on all new Twitter followers including a link to my site(s).
Test Results: Passed. No problem here. Twitter…for the love of god, please add a feature to block these????
Possess a real, verifiable job in social media that has actually produced measurable business results.
Test Results: Passed…for now. I’ve been on the receiving end of a pink slip so no one is safe.
I think I’ve strayed clear of the douchebag line…for now. At least based on this year’s evaluation questions.



success with it depending on how you define success. I’m fairly happy with the level of engagement I get, and I get a nice size audience somewhat regularly when I actually find the time to post on a regular basis. My Google Page Rank was hovering quite nicely at 6 for quite some time, but dropped to 4 in the past few weeks. My Alex rank continues to climb a bit as I’m dancing in the 300,000 range. But where I’ve been terrible at and continue to be is with my back links on pretty much all the engines.
shake at becoming my go to browser for every day use. I’ve used the major players such as
little help in the matter by subscribing to
Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. Oops.