5 Incredible Small Business Marketing Resources You Haven’t Heard Of

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Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops!  Below are 5 of my favorite tools these days, many of which I use on a daily basis.

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7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

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Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. Because the fact is, it takes work to maintain a long lasting relationship. You can’t just mail it in. You need to show up. Every day. Some are easier than others. I wanted to write a blog post about what I’ve learned about relationships, and quite honestly, that could fill a book. But I wanted to really narrow it down to handful of things I felt were non-negotiables. I asked myself, what things have I done in the past that killed my previous relationships? What did I need to look for and make sure I do regularly to make it work long term? While everyone’s list may be different, I believe that if you aren’t doing these 7 things, you’re destined to a failed relationship.

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Why “What Women Want In A Man” Lists Are Bullshit

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You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of shit. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women. These lists never have any real thought or actionable direction. Sometimes these lists have claims that are made that surveys were sent out, research was done. Of course women are going to say they want all these things. Unique things are never going to surface in these articles. 30 out of 100 women are probably going to say something general like sense of humor, thus showing up in the list. But how many women will say something like one of their favorite songs is Nobody’s Fool by Kenny Loggins? 1 if you’re lucky!*

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5 Sure Fire Tips That Will Have You Cutting The Cable Cord

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After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be. I figured I would just figure it out over time. Here are 5 things I’ve learned that make it a hell of a lot easier to do.

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Use Whatever Friggin Words You Want!

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I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words”. The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone.

Here’s the thing…who friggin cares?

You want to use the word visionary or innovate? Then use it. Just use it within the proper context. We’re seriously going to judge people on what words they use? I went through this list of theirs, and I use many of these words on occasion. Does that make me any less “visionary” or “innovative”? Please.

Judge people on the merits of their work, efforts, results and reputation. I think it comes off arrogant and judgemental to seriously shape opinions of people and businesses because you think a word is overused or cliche. Yes, it’s important to have an educated vocabulary, and variety/creativity in how you communicate, but not to the extent that you should fear using a word because it’s on some overused/buzzword list.

Hopefully you enjoyed my innovative, outside the box, visionary thoughts on this matter and you can now hit the ground running to create a game changing value add for your engaged customers and clients!

7 out of their 12 in one sentence. Not bad eh? Who can beat me in the comments?