The Office For Mac Social Media Extravaganza!
Three months ago I accepted a contract position that would have me help build the social media and community plan for Mac Office. Now, after 3 months of discussing, planning, revising, and who knows how many meetings, the curtain has been pulled away and the excitement begins. It’s been an amazing
experience getting to experience building and executing on a plan for a large brand, and certainly challenging to say the least. The group is very unique in that it’s a Mac product within the halls of Microsoft. I’ve grown to love the platform (don’t fret, I enjoy both), and I look forward to now getting to interact with the Mac community a bit more now that we are launched.
I’ll be attending Macworld next week which I’m pretty excited about. We have a fairly large booth presence, and I’ll be spearheading some daily video recaps that I will post here in addition to the Mactopia blog.
In addition a custom website was built to celebrate the social media launch and Macworld experience. Be sure to check out all the fun at www.macofficelovesyou.com.
In addition to all the hoopla, Mac Office is also giving away 2 sweet Macbook Pros as part of the social media launch. All you have to do to be eligible is to follow the officeformac twitter account and you are entered to win. You can earn a second entry by tweeting anything (preferably something clever of course) using the #officeformac hashtag. The contest is open through 2/25.
I can’t take all the credit. Tons of thanks to some great agencies and individuals I’ve gotten to work with throughout the project. Zaaz is a tremendous group of smart, talented people that I’ve had a blast working with. And don’t even get me started about how cool it was to work with Wexley School For Girls. I never thought I’d get the opportunity to work with them on a project, and I’m glad I did. Super creative folks, and the craziest offices you’ve ever seen.
So now I ask all my friends, family, readers and visitors to spread the love! Follow Office for Mac on twitter, fan ‘em on Facebook, and win yourself a cool new Mac in the process.
More to come!
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be able to implement workable, results driven social media plans and have had some success doing so. However there are thousands of individuals across the interweb claiming they are. From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook.
while in many cases it may not drive droves of users to your Twitter profile, there’s no reason not to list yourself. By listing yourself on these directories, other users can find you if they are looking for like minded individuals. As I’ve always said in my consulting, it’s not important what you personally think of a channel. You may think certain sites are poorly designed, under featured, or unreliable, but if the audience exists there, it’s important that you are there as well if you truly care about reach.
know many people that are actually using it yet. Lucky for me, I’ve got some invites to give out.





