jasonyormark

social media & stuff

android
May 13, 2013

My Switch From iPhone To Android: Part One

After a month or so of research, testing and gathering opinions, I finally made the switch from iPhone to Android. I ultimately landed on the Samsung Galaxy Note 2 even though my search initially had me thinking either the HTC One or the Samsung Galaxy S4. When I actually moved my search to in person, while I was impressed with these devices, I was intrigued by the additional screen real estate of the the Note 2. After a few weeks of pondering and testing, I decided that having one device that could replace my iPhone and iPad Mini was the way to go.

Here are my thoughts and observations thus far after having the device now for a week…

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cellphone
April 25, 2013

My Search For An iPhone Alternative

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it.

For the past 6 years I’ve been an iPhone user and never thought twice about anything else. It fueled my migration from PC user to Apple across the board. Macbook, Apple TV, iPad, all of it. I’m somewhat deeply invested in the App Store ecosystem, and up until now, never even considered another phone. But times have changed, and despite holding on for quite some time, I’m feeling more and more compelled to look for an iPhone alternative.

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hired
January 28, 2013

5 Ways To Ensure You Don’t Get Hired

If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.

While I certainly don’t interview at that pace anymore, since joining Strategies 360/ShowPony, I’ve continued to have to interview as we grow our team. To this day I am amazed at some of the choices (or lack thereof) that folks make when it comes to presenting themselves as a worthy candidate. We recently hired a new design director for our team, and I felt compelled to post something about what I experienced this go around. So without further ado, here are my top 5 things you can do to ensure you don’t get hired.

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adfail
January 14, 2013

Twitter Advertising Review: Not Ready For Primetime

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. It takes time. And Twitter needs A LOT more time.

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fire
January 9, 2013

My Hot Brands & Products of 2012

I always feel compelled to share some of my favorite things that I experience or use whether they be everyday occurrences  or one time experiences.  I thought the best way to do so was to wrap them up into a yearly recap to make it easier to compile all of them.  So without further ado, here were my favorite products, experiences and services I used in the past year that you should definitely check out.

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hire2
August 8, 2012

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts. This post is intended to help give some insight on where I believe that line is drawn based on my years of experience being on the service side.

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earth
July 24, 2012

Social + Charity Done Right: DollarPerMonth.org

I love great ideas.  Even better is seeing them come to life.  Such is the case with a new charity called DollarPerMonth.org.  A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing.  At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette.  Doug’s got a great story period, and the fact that he has the time and drive to have started a charity organization in addition to a normal job and being a single dad is pretty amazing.

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search
July 19, 2012

The Importance of Search Engine Optimization

The following is a guest post from Matt Davidson, an extremely talented search marketer.  In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here.  More information about Matt can be found below.

I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right?

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. By no means do I want you to take my word for it.

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fb1
June 13, 2012

5 Reasons I Think Facebook Is On The Decline

Crazy right?  Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day?  The fact is, no one is bullet proof.  Ask Yahoo, MySpace or ….., all major networks that ruled heavily at one time and all which fell from grace to other up and comers.

I’ve felt a growing sense that Facebook might have already peaked and is currently beginning to slide.  The only missing piece to truly escalate that slide is an alternative to do better what Facebook fails at.  I’m sure it’s just a matter of time.

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