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Jason Yormark
Marketing Executive with 20+ years experience

Proven thought leader in digital marketing space generating $3M+ annual revenue growth through highly effective content creation combined with superior strategy development, client pitches harnessing 20 years of expertise, and high-performance leadership of potent digital marketing teams. Reputation of blending social intelligence, vision, and creativity with technical ability and mastery of analytics.

Areas of Expertise

Hire & Manage Rock Star Talent Accelerate Revenue Growth Analyze Metrics, Goals & Competition
Blog & Write For Web
Create Content & Launch Collateral Amplify Social Media Presence
Master SEO, SMM, CRO and PPC Motivate Teams & Inspire Results Brand Identity

Influence & Credibility

  • #26 out of 100 most followed CMOs (source)
  • Named #30 on Forbes Top 50 Social Media Influencers List in 2012 (source)
  • Named top 50 Social Media Blogger by
  • Presented at more than 10 professional social media and search engine strategies conferences
  • Interviewed as digital marketing expert on television and radio including WebNation and WebMaster Radio
  • Recruited, coached and led a team of eight to create a marketing firm from scratch that grew revenue from $0 to $650K+ in 12 months
  • Conducted over 500 candidate interviews for Microsoft and Strategies360 resulting in 50+ global hires

Professional Experience

SportsArt, Mukilteo, WA
Vice President of Marketing (2015 – 2018)

Responsible for planning, development and implementation of all global SportsArt marketing strategies, marketing communications, and public relations activities, both external and internal. Oversee development and implementation of support materials and services in the area of marketing, communications, social media, search marketing, content marketing and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels in partnership with other teams across the company.

  • Developed lead gen/marketing automation strategy resulting in 1000+ leads per year
  • Implemented marketing strategies resulting in 330% audience growth & 400% engagement
  • Oversee all 10+ trade show events & strategy netting 1000s of leads and 28% lift in sales

Projectline, Seattle, WA
Director of Social Media (2014 – 2015)

  • Managed a 15 person team and led the integrated social strategy, programming, execution and management for a variety of Fortune Global 500 brands such as Microsoft, Amazon & SAP
  • Grew overall social media business at Projectline 92% in first 6 months
  • Managed a social selling team driving thousands of seller trainings for Microsoft resulting in 106% opportunity growth rate and 89% increase in sales revenue vs. non participants

Strategies 360, Seattle, WA
Senior Vice President, Marketing & Social Media (2011 – 2013)

  • Planned and directed marketing and social media efforts including SEO & SEM campaigns with keyword research, copywriting, coding, and link-building for clients
  • Grew start-up brand extension, ShowPony, from $0 to $650K+ revenue and one to eight-member team in less than 12 months
  • Catapulted clients’ success in social media domains by increasing reach and engagement metrics by hundreds of percentage points
  • Partnered with cross-functional business units while developing campaigns with digital assets

Microsoft, Redmond, WA
Senior Social Media/Community Program Manager (2010 – 2011)

  • Managed social media, community building efforts, and analyzed business challenges to engage customers
  • Grew Facebook community by 49%, twitter following by 34%, and blog readership by 23%
  • Boosted customer satisfaction by creating feedback platforms including top community issues, early warning signals, and voice of the customer
  • Coordinated special blog series on MVP Award Program “10 days for Office 2010” which involved MVPs from Australia, Canada, UK, and Philippines as guest bloggers

Community Program Manager, Microsoft Advertising Community Team (2006 – 2009)

  • Managed Microsoft adExcellence accreditation program which increased accreditation adoption by 273% (231 to 600+ members) through the introduction of loyalty programs, agency support, and community platform integration
  • Produced Microsoft Advertising Podcast and video series growing the audience 153% over 6 months
  • Directed Microsoft Search Summit in 2008 and 2009 attracting 100 of the top influencers and advertisers to share feedback, new offerings, and technology
  • Earned prestigious “Microsoft Gold Star” award for marketing and promotions excellence in the Microsoft adExcellence program and Microsoft adCenter in 2008 and 2009

Lead Media Specialist (2005 – 2006)

  • Developed on-boarding strategies and training modules for 50+ new U.S. and international employees
  • Designed and implemented lead generation strategies for trade shows which drove Microsoft adCenter leads from 0 to 23% in one year for SMB market
  • Led Client Services Organization’s Rewards and Recognition Program which increased employee participation by 110% and employee morale by 11%

Ascent Promotions, Inc.
Marketing Director (2000 – 2005) 

  • Recruited, trained, and managed seven sales representatives to grow business from 0 to 30 accounts generating $250K in one year and 5% profit over plan
  • Created national marketing and business development strategy while managing sales forecasting, pricing, and a budget of $400K
  • Produced online marketing campaigns, web infrastructures, client website launches, and web-based community functionality


University of Phoenix   Master of Arts: Secondary Education
Illinois State University, Normal, IL  Bachelor of Science: Mass Communication

Technical Proficiency
Microsoft Office; Adobe Photoshop, Illustrator, and Premiere; PC and Mac Platforms