Jason Yormark

Unfluencer Marketing: How to make social matter when you’re not a Kardashian

Unfluencer Marketing: How to make social matter when you’re not a Kardashian

Let’s be honest, chances are you’re not a Kardashian with a following the size of a small country. While pictures of what you had for lunch or your mid-day workout won’t have the same impact that it would for a celebrity, there’s still a place in the social stratosphere for your small business to succeed! In this session I’m going to show you how an Unfluencer like myself has learned to navigate social in ways that are real, manageable, and results-driven for your small business.

Intended Audience

Small business owners

Key Takeaways
1. Dominate or relegate. The 2 choices you have to do it right and how they work
2. How to find your story and tell it in ways that connect with your customers
3. How embracing your core values is critical to growing your business despite the risks involved
4. An actionable collection of tactics, resources and direction you can walk away with today to light up social for your business

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