Jason Yormark

The Social Media Tool Kit: Tools & Strategies to increase reach, engage audience, and build influence

The Social Media Tool Kit: Tools & Strategies to increase reach, engage audience, and build influence

The rise of social media as a viable business strategy has exploded over the past few years, and many businesses are scrambling to make sense of how to use social media to compliment their existing marketing strategies.

In this session I cover a variety of newer tools and services that businesses of all sizes should consider using when implementing and maintaining their social media business practices.  We take a real world application approach giving the audience actual tools and strategies they can take away and use such as:

  • Increasing Reach: Tools such as Triberr, Facebook Ads & contest apps are both fantastic ways to increase reach inexpensively and quickly.
  • Managing Engagement: Tools such as HootSuite Pro, Co-Tweet, Sprout Social. I’ll cover a variety of options in this space focusing on paid levels of service that are often overlooked, and the benefits of each over the other.
  • Building Influence: How to become a center of influence using the above tools/strategies combined with a content management plan using free/low cost tools to push out timely, relevant information.

In addition, I  cover when it’s the right time to consider getting some help with your social media management vs. taking it on independently and what questions to ask yourself so you know what makes sense for your business now and in the future.

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