I would imagine a car mechanic…working on cars all day, would have very little interest in working on their car when they got home. That’s pretty much how I feel about social media.
Don’t get me wrong. I consume the crap out of social media. I scroll Facebook and Instagram mostly. Watch a lot of YouTube. But I don’t engage with anything. I don’t like or “heart” anything. I rarely if ever leave comments. And unless something shocks or makes me laugh my ass off, I don’t share anything. And the fact of the matter, so do all of you. On average, social media users (and there are billions of them) spend an average of 2 hours a day doing the same.
It’s why I can make a living with it. There’s never been a better and easier time for businesses or entrepreneurs. Back in the day your marketing options involved TV, radio and print, and none of it was really that measurable. Not to mention prohibitively expensive. Now just about anyone can start a successful blog or business affordably. And businesses of all sizes can affordably market themselves on massively used channels and know exactly what works and doesn’t.
But I also hate it. Remember that short lived show Revolution? I’d have no problem with that I think. At the very least, I fantasize about living in the 80s again. Yea, I said it. Life just seemed so much simpler then. People went outside and did things, talked to each other. Kids played sports. All those things are dying a slow death.
You take the good with the bad. Technology has changed the world and I love it as much as anyone else. But I miss simpler times.
And let’s be honest, we’re not that far from this: