Perhaps you are in the early stages of creating your blog. Or maybe you have a blog, but the traffic is low. Traffic is vital to the growth and success of any blog and should be the top concern when building your online presence.
Success Is In The Title
The very first thing anyone sees on your blog, or shared links to posts, is the title. It should be catchy, relevant to the subject, and contain keywords. Keywords are the words and phrases people use in their search engines when looking for pertinent information, so they are essential to helping you be found, while also describing what the post is about.
Enjoyment Is Key
Are you writing about something you really enjoy and are passionate about? Your attitude towards the subject always comes through. Be sure all your content is something you enjoy and are knowledgeable about. Your readers are more likely to share something they can get excited about because you are excited about it.
Sharing Is Caring
You want people to share your posts, right? But if you’re not sharing them, how can you really set everything in motion? Share your posts across all social media networks you use. Don’t think you can only share them once. People are on social at different days and times, so there’s nothing wrong with sharing the posts again a few days later.
Make it easy for your readers to share your posts with their audience. Include social sharing buttons on all of your posts – making sure to include the top networks, like Facebook, Twitter, Pinterest, and LinkedIn. However, don’t discount some of the smaller platforms your readers may also enjoy using. If you build your blog with WordPress, there are a number of social sharing plugins available you can use to automatically include buttons on each of your posts.
Bring On The Guests
Bloggers love to network with one another, and guest posting is a wonderful way to expand your audience. When you post content on someone else’s blog, their audience gets new, fresh content, and will likely check out your blog. If they like what they see, you’ve just earned yourself a new reader.
If someone asks to guest post on your blog, you’re not obligated to accept the offer, but, keep in mind that they’ll send traffic from their blog because they’ll be promoting the post, too. And, it gives you content with a fresh, unique perspective, without having to write an additional post yourself.
Revamp Your Posts
If you find that one particular post is more popular than another, consider how to revamp that post. Perhaps you should embellish more on the subject in a podcast or YouTube video? An e-book is also a great way to take a short subject and expand on it. An added benefit of an e-book, you can link to other posts so that people can read more on your site. Pay attention to what your readers are really enjoying and grow with it.
It may mean deviating from your initial strategy and focusing more on a certain topic, but you’ve got to listen to what the audience is saying and give the what they want, if you want any kind of long-term success.
Share The Link Love
Being knowledgeable is fantastic, but having the ability to research and prove your knowledge is even better. It lends you to more credibility. Google loves to see you linking to other useful, related, outside sources and will increase your ranking in searches. It also helps other businesses know who is appreciative of their information and are more likely to reach out to you and even link to your blog. It’s a hidden gem of networking that is highly beneficial.
Know What They Are Looking For
While you do want to create content pertinent to your business, what is it that people want to know that is related? Searching keywords about your business is great because you can see what people are saying. Quora is super helpful as you can type in your keyword and see what people are asking. This is a great way to help with those times when you can’t figure out what to write.
Respond To Your Audience
Whether it is a comment on the blog or a comment on a Facebook status, answer and engage with those who took the time to read and comment. The more engaged you are with your clientele, the more likely they are to talk to you and about you online. And that leads to new people finding you and reading your posts. If you continuously avoid responding, people won’t want to read you anymore, because they don’t think you’re paying attention or that you care about what they have to say.
Write More Often
If you are only writing once a week and not seeing growth, it’s time to write more. People forget about your blog when they don’t see a lot of updated information. Your posts need to be informative, but they are also conversations with your clientele. Growth is often stunted by limited conversations. Grow it slowly until you find that manageable amount of posting to substantial growth that benefits you in the long run.
It is not easy to create massive traffic. There is an incredible amount of information available online so becoming noticeable is a challenge. But these tips should help you travel the road to increased visibility and long term benefits to your business.