Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. Some are proclaiming they are leaving the platform, while others have begrudgingly bit the bullet and started paying to promote their posts.
While I certainly enjoyed the free ride, I don’t really have as big of an issue as others do. I have no problem with Facebook trying to make money. For a business to expect a free ride forever is being a little naive. It’s still incredibly affordable to reach a very targeted, actionable audience on Facebook. In my opinion, certainly still more affordable and effective than traditional marketing channels.
That being said, there is a little known work around that won’t cost you a dime. It’s a bit of a workaround, and requires action on part of your fans, but it’s still a free option. Have your Facebook Fans hover over the Liked button, and select Get Notifications from the drop down menu.
As you can see from the screenshot above, it’s a relatively simple process to actually do. The trick is how you can actually get your fans and future fans to actually do this. It’s not likely that you’ll get all of them to do so. But it can’t hurt to communicate such to your fans, and come up with some creative ways to encourage them to do so.
It’s not an ideal solution, but if you’re completely adverse to paying to reach your more of your Facebook fans, here’s your option.