If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt! For god’s sake Re-Tweet!!!!!! (and don’t forget to @mention yourself in the Re-Tweet).
You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. Hordes of people emotionally breaking down claiming all sorts of negative backlash that will fall upon their professional lives now that the majority of users scores have decreased. Actually, it’s more likely that it’s even, we’re just not hearing as much from those whose scores were unaffected or went up.
Concerns such as “I’m going to lose clients!” to “I work in social media and this directly effects my career!!” have been common responses. Sorry, but I don’t get it. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.
If you are going to lose clients or not get that promotion because of your Klout score, you’ve got much bigger problems then your Klout score.
Now don’t get me wrong. I do think there is some value in a company like Klout and what they are trying to do. However it is by no means, the be all end all. A Klout score in and of itself is not enough to truly measure ones social influence. In fact, no mathematical algorithm can truly measure this by itself.
Most of us are all influencers in our lives one way or another. Everybody shares unique talents, insights, expertise, and we share them with others in ways that work for each of us. And Klout has a long way to go before their score can stand on its own to measure that (How’s about starting with self hosted blogs??).
When I logged in yesterday and saw that my score dropped from 71 to 54, my initial reaction was “What?! Really?”, but I knew the change was coming, and after seeing that quite a few other folks were impacted too, I knew that it was all relative at that point. Sure my score went down, but it went down for quite a few folks.
After reading through the changes, and taking a closer look, my assessment of my score drop was due to Facebook more then anything. My “influence” on Facebook is probably not that high at all as I only use my profile for friends and family for the most part. Most of those folks don’t have much of an interest in social media marketing or blogging, so what I share on FB doesn’t resonate all that much as it does in other places.
Now my partner in crime at S360 Molly Killien is a FB monster, but not as much on Twitter (in comparison to me), and she is the brand new recipient of a higher score then me at 55 due to the changes (and quite happy about it! Grrrrr!!).
Now does that mean Molly is more influential then me? In some ways probably so. And that’s where Klout scores get tricky. While Molly may be more influential then me on certain channels, or in certain topics, I will be in other areas. Bottom line…does it really matter?
Influence is about sharing great content, helping others, and being a leader. Write a great blog, share things that impact you, respond to others and engage. Don’t worry about the numbers so much. If you know your stuff, and have a history of delivering results, your Klout score doesn’t matter.
Now step back off the ledge!