When Did Becoming A Hero Become So Easy?


It’s inevitable that over time, how we define certain things evolve. With so many people in this world, different viewpoints, and a growing number of channels with which to share them, it’s expected. But dammit…when did becoming a hero become so easy?

I got pulled into the recent TNT show hosted by The Rock of course called The Hero. It was your standard reality show fare, less “reality” and more artificially created drama. But still somewhat entertaining for what it was. But I couldn’t help but cringe every time The Rock would cue up the dramatic slow music and talk about what makes a hero. Don’t get me wrong, I love The Rock. He’s a fantastic action star that I love to watch, but even he had to be drinking the Kool Aid a bit to get through this show. Watching the contestants babble on about how heroic they were taking on all these physical challenges, and turning down money. Ugh. I think some of them actually believed it.

Then we have the growingly popular Go Pro wearable cameras. You know the ones that you can attach to parts of your body while you take on the world so you can film it for everyone else to see. It’s cool tech, no doubt. However their tagline? “Be a HERO.”

These people that are jumping off of buildings, mountains, taking on extreme challenges? I’m sorry, that’s not heroic. It’s brave, courageous, gutsy…but it doesn’t make you a hero. Of course I know there are always exceptions to the rule. If you jump off a cliff and take on your fear of heights and inspire others to do the same, okay, you can make an argument in that case. I’m speaking generally here. I’m talking about how the media and society so easily label people as heroes that don’t warrant it.

Firefighters are heroes. Police Officers are heroes. Great teachers who make a positive influence in kids’ lives are heroes. People are heroic in how they positively impact, influence and make the world a better place for others.

So apologies to The Rock and GoPro. Jumping off shit doesn’t automatically make you a hero.

My Switch From iPhone To Android: Part One


After a month or so of research, testing and gathering opinions, I finally made the switch from iPhone to Android. I ultimately landed on the Samsung Galaxy Note 2 even though my search initially had me thinking either the HTC One or the Samsung Galaxy S4. When I actually moved my search to in person, while I was impressed with these devices, I was intrigued by the additional screen real estate of the the Note 2. After a few weeks of pondering and testing, I decided that having one device that could replace my iPhone and iPad Mini was the way to go.

Here are my thoughts and observations thus far after having the device now for a week…

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My Search For An iPhone Alternative


About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it.

For the past 6 years I’ve been an iPhone user and never thought twice about anything else. It fueled my migration from PC user to Apple across the board. Macbook, Apple TV, iPad, all of it. I’m somewhat deeply invested in the App Store ecosystem, and up until now, never even considered another phone. But times have changed, and despite holding on for quite some time, I’m feeling more and more compelled to look for an iPhone alternative.

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5 Ways To Ensure You Don’t Get Hired


If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.

While I certainly don’t interview at that pace anymore, since joining Strategies 360/ShowPony, I’ve continued to have to interview as we grow our team. To this day I am amazed at some of the choices (or lack thereof) that folks make when it comes to presenting themselves as a worthy candidate. We recently hired a new design director for our team, and I felt compelled to post something about what I experienced this go around. So without further ado, here are my top 5 things you can do to ensure you don’t get hired.

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Twitter Advertising Review: Not Ready For Primetime


I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. It takes time. And Twitter needs A LOT more time.

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