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	<title>jasonyormark.com</title>
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	<link>http://www.jasonyormark.com</link>
	<description></description>
	<pubDate>Fri, 18 Jul 2008 17:43:02 +0000</pubDate>
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			<item>
		<title>jYO Video: Super Alan</title>
		<link>http://www.jasonyormark.com/2008/04/10/jyo-video-super-alan/</link>
		<comments>http://www.jasonyormark.com/2008/04/10/jyo-video-super-alan/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 20:13:13 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/?p=28</guid>
		<description><![CDATA[And my birthday gift to the lovely and Super Alan Amerault&#8230;

]]></description>
			<content:encoded><![CDATA[<p>And my birthday gift to the lovely and Super Alan Amerault&#8230;</p>
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		</item>
		<item>
		<title>jYO Video: The Inappropriator</title>
		<link>http://www.jasonyormark.com/2008/04/10/jyo-video-the-inappropriator/</link>
		<comments>http://www.jasonyormark.com/2008/04/10/jyo-video-the-inappropriator/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 20:10:20 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/?p=27</guid>
		<description><![CDATA[My birthday gift to the multi-talented and height challenged Matty D&#8230;
 
]]></description>
			<content:encoded><![CDATA[<p>My birthday gift to the multi-talented and height challenged Matty D&#8230;</p>
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		</item>
		<item>
		<title>Guilty Pleasures: America&#8217;s Best Dance Crew</title>
		<link>http://www.jasonyormark.com/2008/04/09/guilty-pleasures-americas-best-dance-crew/</link>
		<comments>http://www.jasonyormark.com/2008/04/09/guilty-pleasures-americas-best-dance-crew/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:28:06 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<category><![CDATA[television]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/?p=26</guid>
		<description><![CDATA[We all have them.  Here&#8217;s another of mine.  Season one is in the books and I absolutely loved the JabbaWockeeZ.  They ended up winning the whole things and these guys can dance.  My favorite one was the Thriller episode and bout 1:30 in you can see what I mean: 
 



MTV
Music Videos
MTV Shows
Entertainment News



]]></description>
			<content:encoded><![CDATA[<p>We all have them.  Here&#8217;s another of mine.  Season one is in the books and I absolutely loved the JabbaWockeeZ.  They ended up winning the whole things and these guys can dance.  My favorite one was the Thriller episode and bout 1:30 in you can see what I mean: </p>
<p style="text-align: center;"> 
<div style="margin:0; background-color:#212121; width:423px;"><embed src="http://www.mtv.com/player/embed/" width="423" height="318" type="application/x-shockwave-flash" FlashVars="CONFIG_URL=http://www.mtv.com/player/embed/configuration.jhtml%3Fid%3D1582476%26vid%3D214562&#038;allowFullScreen=true" allowFullScreen="true" base="." allowScriptAccess="always" ></embed>
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<li style="margin-right:4px; display:inline;"><a style="padding:0px 4px 0px 10px; font-family:Verdana,sans-serif; color:#439CD8; font-size:10px; text-decoration:none; background:url(http://www.mtv.com/sitewide/images/u/arrow-links.gif) 2px 2px no-repeat;" href="http://www.mtv.com/music/video/index.jhtml"  onmouseover="this.style.textDecoration='underline'" onmouseout="this.style.textDecoration='none'" target="_blank">Music Videos</a></li>
<li style="margin-right:4px; display:inline;"><a style="padding:0px 4px 0px 10px; font-family:Verdana,sans-serif; color:#439CD8; font-size:10px; text-decoration:none; background:url(http://www.mtv.com/sitewide/images/u/arrow-links.gif) 2px 2px no-repeat;" href="http://www.mtv.com/ontv/"  onmouseover="this.style.textDecoration='underline'" onmouseout="this.style.textDecoration='none'" target="_blank">MTV Shows</a></li>
<li style="margin-right:4px; display:inline;"><a style="padding:0px 4px 0px 10px; font-family:Verdana,sans-serif; color:#439CD8; font-size:10px; text-decoration:none; background:url(http://www.mtv.com/sitewide/images/u/arrow-links.gif) 2px 2px no-repeat;" href="http://www.mtv.com/news/"  onmouseover="this.style.textDecoration='underline'" onmouseout="this.style.textDecoration='none'" target="_blank">Entertainment News</a></li>
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		</item>
		<item>
		<title>adChamps 2008 Interview: Jennifer Slegg</title>
		<link>http://www.jasonyormark.com/2008/04/01/adchamps-2008-interview-jennifer-slegg/</link>
		<comments>http://www.jasonyormark.com/2008/04/01/adchamps-2008-interview-jennifer-slegg/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 21:11:38 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Search]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[search marketng]]></category>

		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/04/01/adchamps-2008-interview-jennifer-slegg/</guid>
		<description><![CDATA[In February of this year I had the great opportunity to run an event called Microsoft adChamps which is our yearly event where we bring in 40 or so SMB advertisers to share the latest and greatest with adCenter as well as get their feedback on their experiences. 
This year I had the chance to film some conversations with [...]]]></description>
			<content:encoded><![CDATA[<p>In February of this year I had the great opportunity to run an event called Microsoft adChamps which is our yearly event where we bring in 40 or so SMB advertisers to share the latest and greatest with <a href="http://adcenter.microsoft.com" >adCenter</a> as well as get their feedback on their experiences. </p>
<p>This year I had the chance to film some conversations with those that attended.  This week on the I am showcasing my conversation with SEM and Contextual Advertising guru, Jennifer Slegg.  We had the opportunity to sit down and discuss her background, views on the industry and other SEM/Contextual gems.  Be sure to check out Jennifer&#8217;s blogs a <a href="http://www.jenniferslegg.com/" >http://www.jenniferslegg.com/</a> and <a href="http://www.jensense.com/" >http://www.jensense.com/</a>.</p>
<p align="center"><iframe marginWidth="0" width="500" frameBorder="0" src="http://www.adcentercommunity.com/Videos/jennifer_slegg/default.html" marginHeight="0" height="480" style="width: 500px; height: 375px"></iframe></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Cubs Lose Opener, Familiar Pain Returns</title>
		<link>http://www.jasonyormark.com/2008/04/01/cubs-lose-opener-familiar-pain-returns/</link>
		<comments>http://www.jasonyormark.com/2008/04/01/cubs-lose-opener-familiar-pain-returns/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 15:39:22 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Sports]]></category>

		<category><![CDATA[baseball]]></category>

		<category><![CDATA[cubs]]></category>

		<category><![CDATA[silverlight]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/04/01/cubs-lose-opener-familiar-pain-returns/</guid>
		<description><![CDATA[Ah the anticipation of another disappointing Cubs season.  It&#8217;s amazing how 6 months can completely erase the pain one feels of a playoff sweep and 100 years of futility.  All it took was one game into the 2008 season to bring back the stomach pains and stress levels.  Gotta love the Cubs.
Despite [...]]]></description>
			<content:encoded><![CDATA[<p>Ah the anticipation of another disappointing <a href="www.cubs.com">Cubs</a> season.  It&#8217;s amazing how 6 months can completely erase the pain one feels of a playoff sweep and 100 years of futility.  All it took was one game into the 2008 season to bring back the stomach pains and stress levels.  Gotta love the Cubs.</p>
<p>Despite the loss, it was an exciting game and included yet another storied late inning heroic HR by our best off season acquisition <a href="http://chicago.cubs.mlb.com/team/player.jsp?player_id=493120" >Kosuke Foukudome</a>.  What a game he had.  That was about the only highlight as <a href="http://chicago.cubs.mlb.com/team/player.jsp?player_id=134268" >Kerry Wood</a> failed miserably in his new role as closer.  It&#8217;s still early, so we&#8217;ll see how that experiment pans out.</p>
<p>I found a real gem online of the Fukudome HR and I&#8217;m posting it here using the new <a href="https://silverlight.live.com/" >Silverlight streaming service</a> from Microsoft.  It&#8217;s a real ass kicker, and I definitely will be slowly transitioning to hosting all my videos using this new technology.  It&#8217;s got a pretty big learning curve and they are going to have to make it easier (Youtube easy), if they want to penetrate the market, but it certainly is some fancy tech.  Be sure to <a href="http://www.microsoft.com/silverlight/resources/install.aspx" >download the Silverlight plug in</a> if you haven&#8217;t done so already as some major sites are already jumping on board.</p>
<p align="center"><iframe src="http://silverlight.services.live.com/invoke/40383/FukudomeOpeningDayHR/iframe.html" style="width: 500px; height: 375px" frameborder="0" scrolling="no"></iframe></p>
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		</item>
		<item>
		<title>jYO Video: TDEC 2 Trailer</title>
		<link>http://www.jasonyormark.com/2008/03/31/jyo-video-tdec-2-trailer/</link>
		<comments>http://www.jasonyormark.com/2008/03/31/jyo-video-tdec-2-trailer/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 00:00:36 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/03/31/jyo-video-tdec-2-trailer/</guid>
		<description><![CDATA[I&#8217;ve always loved movie trailers from the music to the way they are edited.  This was my first attempt at making one for a video I did for the old group I used to work for on a video I eventually did satirizing the dynamic between teams.

]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve always loved movie trailers from the music to the way they are edited.  This was my first attempt at making one for a video I did for the old group I used to work for on a video I eventually did satirizing the dynamic between teams.</p>
<p align="center"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/vx9Y5NPzNdY&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/vx9Y5NPzNdY&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>www.adcentercommunity.com launches</title>
		<link>http://www.jasonyormark.com/2008/03/27/wwwadcentercommunitycom-launches/</link>
		<comments>http://www.jasonyormark.com/2008/03/27/wwwadcentercommunitycom-launches/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 18:19:32 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Search]]></category>

		<category><![CDATA[online advertising]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[SES]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/03/27/wwwadcentercommunitycom-launches/</guid>
		<description><![CDATA[Last while at SES NY, the group that I work with launched our brand new advertising community portal, www.adcentercommunity.com.  I&#8217;m quite excited about  this not only because I work there, but also because this is one of the much needed &#8220;innovations&#8221; I think we&#8217;ve been able to demonstrate at Microsoft, specifically in the advertising [...]]]></description>
			<content:encoded><![CDATA[<p>Last while at SES NY, the group that I work with launched our brand new advertising community portal, <a href="http://www.adcentercommunity.com" >www.adcentercommunity.com</a>.  I&#8217;m quite excited about <a href="http://www.adcentercommunity.com/" ><img height="206" width="244" src="http://www.jasonyormark.com/wp-content/uploads/2008/03/site.jpg" align="right" alt="site" border="0" style="margin: 10px 0px 10px 10px; border: 0px" /></a> this not only because I work there, but also because this is one of the much needed &#8220;innovations&#8221; I think we&#8217;ve been able to demonstrate at Microsoft, specifically in the advertising space.  While G &amp; Y certainly have blogs and forums for their advertising customers, no one in the industry (until now), has been able to deliver an all encompassing experience that wraps everything up in a nice package.  I&#8217;m proud to say that we have now changed this.</p>
<p>The site provides Microsoft adCenter customers the ability to interact with Microsoft employees and peers through blog posts and forums.  It&#8217;s a great and simple way for advertisers to get answers to their questions quickly and easily whether it be from an employee or a site user.  The site also showcases the multimedia efforts that I am driving from employee and customer interviews to some other creative plans I have up my sleeve.</p>
<p>It will be interesting to see how successful the site becomes.  The launch was hugely successful with lots of traffic, so I hope that momentum continues.  We still have a lot to prove, but there&#8217;s never been a more exiting time to be working not only at Microsoft, but in the online advertising industry as a whole.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Breakin 3: Old Style</title>
		<link>http://www.jasonyormark.com/2008/03/25/breakin-3-old-style/</link>
		<comments>http://www.jasonyormark.com/2008/03/25/breakin-3-old-style/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 19:58:37 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/03/25/breakin-3-old-style/</guid>
		<description><![CDATA[A few co-workers and I were approached to film a sequel to the awesome Breakin series.  Here&#8217;s an early looksy&#8230;

Don&#8217;t send a lame eCard. Try JibJab Sendables!
]]></description>
			<content:encoded><![CDATA[<p>A few co-workers and I were approached to film a sequel to the awesome Breakin series.  Here&#8217;s an early looksy&#8230;</p>
<p align="center"><object id="A6360929116277452800" quality="high" data="http://llnw.jibjab.com/content/player.swf?content_url=http://www.jibjab.com/sendables/api/remote/hsdmpeyic8HBYDamh9BbEXyQ.xml" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" height="369" width="435"><param name="wmode" value="transparent"></param><param name="movie" value="http://llnw.jibjab.com/content/player.swf"></param><param name="scaleMode" value="showAll"></param><param name="quality" value="high"></param><param name="allowNetworking" value="all"></param><param name="FlashVars" value="content_url=http://www.jibjab.com/sendables/api/remote/hsdmpeyic8HBYDamh9BbEXyQ.xml"></param><param name="allowScriptAccess" value="never"></param></object>
<div style="text-align:center; width:435px; margin-top:6px;">Don&#8217;t send a lame <a href="http://www.jibjab.com/sendables/category/52/starring_you" >eCard</a>. Try <a href="http://www.jibjab.com/sendables" >JibJab Sendables</a>!</div></p>
]]></content:encoded>
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		</item>
		<item>
		<title>SES NY 2008 Recap</title>
		<link>http://www.jasonyormark.com/2008/03/21/ses-ny-2008-recap/</link>
		<comments>http://www.jasonyormark.com/2008/03/21/ses-ny-2008-recap/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 20:19:26 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[SES]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/03/21/ses-ny-2008-recap/</guid>
		<description><![CDATA[So I&#8217;ve spent the past week in NY attending SES and this was definitely a much different experience for me this time around.  This is my 2nd SES NY show and 5th overall and in most cases I&#8217;ve gone to attend the sessions and assist with Microsoft&#8217;s booth presence.  This time around with my new [...]]]></description>
			<content:encoded><![CDATA[<p>So I&#8217;ve spent the past week in NY attending SES and this was definitely a much different experience for me this time around.  This is my 2nd SES NY show and <a href="http://www.flickr.com/photos/51498749@N00/2349634905/"  title="IMG_0122"><img src="http://static.flickr.com/2250/2349634905_8a0db83fea_m.jpg" align="right" vspace="3" alt="IMG_0122" hspace="3" border="0" /></a>5th overall and in most cases I&#8217;ve gone to attend the sessions and assist with Microsoft&#8217;s booth presence.  This time around with my new role I had a much different journey that included shooting video for the new <a href="http://www.adcentercommunity.com/" >adCenter Community site</a> and coordinating the launch party. </p>
<p>I&#8217;ve got lots of post video work to do, but keep your eyes peeled for all the SES videos on the <a href="http://www.adcentercommunity.com/" >adCenter Community site</a> next week.  I had the opportunity to shoot some discussion panels with a few of our NY account teams as well as some &#8220;man on the street&#8221; shots at our booth.  It will be interesting to see how these turn out as this is my first go around with this.  Traveling with camera equipment is an incredible pain in the ass, so I&#8217;m not looking forward to having to lug that around all the time, but it&#8217;s worth it because I&#8217;d much rather be doing the video thing then attending tradeshow sessions.  Been there done that.</p>
<p>Then we had the grand daddy responsibility in running the <a href="http://www.adcentercommunity.com/" >adCenter Community site</a> launch party.  I ended up choosing Slate Plus which was a high end pool hall.  We had our own room and early word on the street is that it was a good time had by all.  I lined up pool tables, ping pong, casino table and karaoke for all to enjoy.  Food wasn&#8217;t too shabby either.  <a href="http://flickr.com/photos/jyopics/sets/72157604191615759/" >Be sure to check out all the photos here.</a></p>
<p><a href="http://www.flickr.com/photos/51498749@N00/2350468578/"  title="IMG_0125"><img src="http://static.flickr.com/2232/2350468578_4b1b07a93b_m.jpg" align="left" vspace="3" alt="IMG_0125" hspace="3" border="0" style="margin: 0px 5px 0px 0px" /></a>Like most NY trips, lots of fine dining.  One of my favorite spots is <a href="http://www.churrascariaplataforma.com/" >Plataforma</a> which is a Brazilian steakhouse.  Nothing like having different cuts of meat served to you throughout the night.  As you can see, my good friend Matt Roberts was down for the count relatively early in the meal.  It&#8217;s OK, he&#8217;s old and his teeth don&#8217;t work like they used to.</p>
<p>Finally got around to getting some food from a street vendor.  There&#8217;s this one right by the Hilton where we stay that ALWAYS has a line.  Around 3am one of the nights, another partner in crime, Media Specialist superstar Kristen Cline desperately wanted nachos, but we settled for what ended up being bowls of deliciousness.  Some combination of chicken, lettuce, sauce, and what we originally thought was cheese, but actually turned out to be rice.  Either way, it was amazing.  Now I know what the lines are all about.</p>
<p>Good food, great meeting and catching up with industry folks, and lots of fun to boot.  Be sure to check out <a href="http://www.adCenterCommunity.com" >www.adCenterCommunity.com</a> for more on what&#8217;s going down and how SES went for some other folks.  Also be sure to check out the <a href="http://flickr.com/photos/jyopics/sets/72157604191615759/" >SES NY Flickr group</a> for all the photos I was able to take and scrounge up.</p>
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		</item>
		<item>
		<title>jYO Video: A Giving Story</title>
		<link>http://www.jasonyormark.com/2008/03/14/jyo-video-a-giving-story/</link>
		<comments>http://www.jasonyormark.com/2008/03/14/jyo-video-a-giving-story/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 17:09:48 +0000</pubDate>
		<dc:creator>jason</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.jasonyormark.com/2008/03/14/jyo-video-a-giving-story/</guid>
		<description><![CDATA[Last year I was asked to create a video for The Giving Campaign which is a month long program at Microsoft that encourages employees to donate time and/or money to their favorite charitable causes.  This is what I came up with on short notice.

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			<content:encoded><![CDATA[<p>Last year I was asked to create a video for The Giving Campaign which is a month long program at Microsoft that encourages employees to donate time and/or money to their favorite charitable causes.  This is what I came up with on short notice.</p>
<p align="center"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/I69CF8w-B1E&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/I69CF8w-B1E&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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