I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts - Read More -
In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let’s talk a bit about how to choose the right agency or consultant - Read More -
One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not - Read More -
I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. At - Read More -
Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or ….., all major networks that ruled heavily at one time - Read More -
I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things - Read More -
“I love it when a plan comes together!” – Hannibal Smith, A-Team I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking - Read More -
It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back - Read More -
Nobody is perfect right? I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all - Read More -
It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of - Read More -