Facebook for Small Business Owners – 5 Killer Tips

facebook for small business owners

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Most are also probably aware of the fact that Facebook is the 800lb. gorilla when it comes to social media marketing, simply because it has more than 1.5 billion users who login on a daily basis. While many of the tips for

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Small Business Owners And Data Security

This post brought to you by Carbonite. The content and opinions expressed below are that of Jason Yormark. The importance of data protection in our day and age has grown exponentially. Practically everything is moving to the cloud, and at the same time, more and more instances of identity and data theft are happening at an alarming rate. It can get really easy to de-prioritize how you manage your data whether it’s local or cloud based. Most people feel like they are

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The Humanization of Search & Why Business Owners & Marketers Should Care

This post brought to you by Bing Network . The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only owned one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected devices…phones,

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive. But the good

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Being The Underdog Is More Fun

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am

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5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the

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