Are Marketing Conferences Worth It?

Over the past 20 years I’ve attended my fair share of marketing conferences. Big ones, small ones, close ones, far away ones. Every one of them share much of the same experiences, but also their own differences, which usually end up being the reason attending one vs. another is worth it. Here are 5 reasons why I think attending marketing conferences are worth it: You’ll learn something. No matter what your level of experience or expertise, no one knows everything,

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Experiential Marketing: What Retail Needs To Stay Alive

I remember growing up as a kid and how exciting it would be to walk into a Toys-R-Us and the onslaught of every toy imaginable. Of course this was the 80s, and outside of television commercials, it was the only way to know what was out there. Sadly, like many other victims of the Amazon takeover, our old friend is dying a slow death: Toys “R” Us Inc said on Tuesday it will shut about one-fifth of its stores in

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Introducing Marketima – A marketing career website

As I’ve gotten older the things I’m interested in writing about have strayed further away from my actual career. My personal blog has become a smorgasbord of topics ranging from tech to lifestyle, and less about marketing. Thus my entrepreneurial itch came storming back, and I felt the need to launch a separate site to be home to all my marketing content. Say hello to Marketima. Quite simply Marketima is a marketing career website focused on giving marketing professionals a

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The Time Is Now For Small Businesses To Grab More Customers

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies, you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. Online marketing strategies are an excellent avenue for small businesses because they’re cost-effective and easy to measure.

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The Humanization of Search & Why Business Owners & Marketers Should Care

This post brought to you by Bing Network . The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only owned one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected devices…phones,

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