Small Business Owners And Data Security

This post brought to you by Carbonite. The content and opinions expressed below are that of Jason Yormark. The importance of data protection in our day and age has grown exponentially. Practically everything is moving to the cloud, and at the same time, more and more instances of identity and data theft are happening at an alarming rate. It can get really easy to de-prioritize how you manage your data whether it’s local or cloud based. Most people feel like they are

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive. But the good

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Being The Underdog Is More Fun

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am

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5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the

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Why Sometimes You Have To Say No To New Business

[stag_dropcap font_size=”100px” style=”squared”]N[/stag_dropcap]ot every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into

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You Don’t Have Any Competition

I remember attending a networking event and a talented speaker was up talking about how to grow your business. One of the things he said has always resonated with me, and it was the idea that you have to operate your business with the attitude that you have no competition. At first I kind of shrugged off the idea, but as he spoke more about it, I loved it. Being a business owner (and incredibly competitive), I’ve always found that

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