Introducing Marketima – A marketing career website

As I’ve gotten older the things I’m interested in writing about have strayed further away from my actual career. My personal blog has become a smorgasbord of topics ranging from tech to lifestyle, and less about marketing. Thus my entrepreneurial itch came storming back, and I felt the need to launch a separate site to be home to all my marketing content. Say hello to Marketima.

Quite simply Marketima is a marketing career website focused on giving marketing professionals a place to find a job, find an agency or read some laser focused content specific to the world of marketing and marketing careers. While we’re just getting started, we already have what I believe to be the most extensive and accurate list of US based marketing and advertising agencies. It was built from scratch, and includes social links and contacts for easy access.

In addition to my contributions, I’ve partnered with another great marketing and SEO San Diego pro, Alanna Honigman. She brings a more youthful perspective to the mix. Between the two of us, I hope to have plenty of perspectives and topics that reach a wide range of marketing pros regardless of where they are in their career.

We’re just getting started, so forgive the dust as we settle in. For now, give us a look and consider following or subscribing.

The Time Is Now For Small Businesses To Grab More Customers

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark.

To succeed at building small business marketing strategies, you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. Online marketing strategies are an excellent avenue for small businesses because they’re cost-effective and easy to measure. Creating a strong, scalable online marketing strategy helps you to:

  • Attract new customers through targeted paid search campaigns
  • Engage and nurture leads with marketing materials that actually speak to customers in a niche market
  • Develop high-impact search strategies with limited budget, time and resources

By optimizing your process of marketing, advertising and promoting your small business products or services online, you’ll be able to set up a recurring stream of leads so you can attract and retain customers and improve your bottom line. There are several advantages to incorporating pay-per-click marketing into your small business online marketing strategy:

  • It’s more cost-effective than the alternative: PPC is known as “inbound marketing” because the leads come to you. Outbound marketing techniques (like display advertising, email campaigns, and cold calling) are much more costly on a per-lead basis.
  • It’s measurable and data-driven: Online marketing techniques such as PPC are much easier to measure than other forms of advertising. You’ll know exactly which keywords bring in qualified traffic and how much you’re paying per click and per lead.
  • It’s repeatable and scalable: Once you know which keywords are most profitable, you can iterate on those campaigns, finding related long-tail keywords and optimizing those ads and landing pages to bring in even stronger results.

For many small businesses, the barrier to entry is cost. Rather than just assume Google AdWords is the way to go, there are other alternatives. In February of this year, the Microsoft Bing search engine inched up to claim approximately 21 percent of US search market share up 1% from last year. While the volume may still be lower, it’s on the rise, and many small businesses are finding the cost/revenue to be quite advantageous. Check out the screenshot below from an actual client using a variety of ad platforms big and small including an ad spend of $200 on Bing that they were able to generate $4,317 in revenue with.

Regardless of your time or budget, their are always alternatives to the obvious when it comes to marketing your business. Learn more about Bing Network and how you can take advantage of affordable marketing strategies for your business.

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The Humanization of Search & Why Business Owners & Marketers Should Care

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This post brought to you by Bing Network . The content and opinions expressed below are that of Jason Yormark.

The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only owned one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected devices…phones, laptops, tablets, TVs, even our cars. And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information.

The landscape in the search game is changing. What once was dominated by traditional keyboard/desktop based search is being replaced by natural language. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device. From comScore’s “2015 U.S. Digital Future in Focus” white paper. Q4 2014). Voice powered search is the future as more and more people get comfortable and are beginning to trust the technology. Look no further then Cortana, Microsoft’s voice powered virtual assistant where over 2.5 billion questions have already been asked.

In addition, it’s not just the technology we use to search that is changing, but also the way we use it. Natural language is becoming more and more common when it comes to voice powered search which demands that the technology keeps up. Terse, keyword based searches are no longer the norm as people become more comfortable with asking more common language styled questions in their voice powered searches. Searches such as, “Who is the best hitter on the Chicago Cubs?” or “Show me the best prices for hotels in Seattle.” are queries that are much more common these days.

So what does this mean as a business owner and why should I care about this shift in the Humanization of Search?

  • Ensure you are always re-evaluating your digital content strategy around natural language as more and more users are searching for information in this way. Always think about how a user would ask a question about your products and services, and use that as a guide.
  • Continue to familiarize yourself with emerging technology as users leverage multiple platforms in their digital lives. Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement.
  • If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products.

Like any small to medium sized business owner, you have to manage your time and money wisely. So anytime you can take advantage of an opportunity to maximize both, you jump on it. The combination of the Bing Network’s reach and technology advances is unmatched. Windows, Xbox and Office, all backed with Cortana are delivering industry leading technology in voice powered search, and all the data that comes with that usage. Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. The breadth of high quality data the Bing Network drives ensures your investments reach the right people at the most affordable cost.

Learn more about Bing Network 

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark.

I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive. But the good news is, there are options out there that you may have overlooked that can be affordable and effective.

Not many folks probably expected Bing to stick and around and challenge Google in the search game, but that’s exactly what they’ve done. The Bing Network has evolved quite a bit over the years. From their integration of Cortana, their voice recognition technology, to their Xbox and Office integrations, there’s some serious opportunity for businesses to take a closer look at.

To get started, here are just 5 reasons why you should take a closer look at the Bing Network:

  1. There’s a whole lot more search queries happening on Bing then you may think. Did you know that there are 170 million searchers in the US of which 60 million are exclusive to the Bing Network? That’s right, there’s more than one search player in the game. That’s 35% of searches that you may be missing out on. Not to mention 25% of clicks on the Bing Network come from queries only searched on Bing.
  2. Bing Search is powering some serious networks. Combined with Bing’s syndication partners such as Yahoo, AOL, WSJ, adMarketplace amongst others, are able to reach 1 in 3 PC searches in the U.S. That’s 170 million searchers in the U.S., 56 million which are exclusive to Bing network. And these searchers spend 22% more than the average internet searcher. A full 25% of clicks on Bing Network are queries only searched on Bing. That’s exclusivity that you can’t beat.
  3. Bing is Social. Bing powers Yelp local search options, Twitter translations and Uber mapping. All additional exposure opportunities for your business outside of traditional search engine platforms.
  4. Xbox One, Windows 10 & Office. Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. Bing is in phones, in PCs, and in new devices every day. Many of the industry’s leaders trust their most valuable assets—their users—to Bing, whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices or maps on thousands of leading websites. Bing’s technology is increasingly being adopted across the industry.
  5. Being the underdog means better service. Like most service based businesses, Bing is the up and coming challenger which means you get better tools, more competitive rates, and better service. Bing backs customers by a team of specialized experts that can bring key insights to every aspect of your business. Bing also connects customers and partners at events around the world to deliver unique insights. All reasons to seriously consider the Bing Network in your online ad buys.

The landscape of search and digital advertising is a moving target, and without great tools, platforms and support, it can be a daunting task to make any progress with your digital spend. Using platforms like the Bing Network can help navigate some of those challenges, and bring some much needed savings and results in your online marketing efforts. I’ve had great experiences myself throughout the years, and you can too.

Learn more about Bing Network and what it can do for you.

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The Importance of Search Engine Optimization

The following is a guest post from Matt Davidson, an extremely talented search marketer.  In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here.  More information about Matt can be found below.

I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right?

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. By no means do I want you to take my word for it.

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