Your grandfather once told me it was ok to think about what you want to do until it was time to start doing what you were meant to do.
That quote is from the movie The Rookie which I love. Baseball aside, I’ve always remembered that quote, and initially it resonated with me one way, but now it has a whole new meaning.
I’ve been a professional marketer for over 20 years, and along the way I’ve gotten the opportunity to partake in some incredible experiences. I’ve worked for companies as big as Microsoft, managing teams 30+, all the way down to helping small mom and pop shops squeeze everything they can out of their minuscule budgets. I’ve made incredible relationships, achieved significant results, and learned a tremendous amount about a lot of different things. And despite that, I’ve also been laid off. A few times. I was again on December 15th last year. Yea, great Christmas gift.
That’s a story for another day because despite the disappointment, challenge and stress it caused, it triggered something that I have a hard time admitting is probably true. Fate. I’ve never believed in it. For the most part, still don’t. But while our paths are not laid out for us or we’re headed down some uncontrollable path, I do believe that our true selves catch up with us eventually. For the past 2 months I slogged through a job hunt my heart was never really in, when my true calling constantly screamed at me internally. I knew it all along, but I was still adhering to the traditional 9 to 5 path because it was safer. But when I finally admitted to myself that it really wasn’t, everything started falling into place.
I’m an independent, entrepreneurial, creative nurturer. I like to get creative things done without things getting in the way, and I like to help people and organizations be more successful. So starting immediately, my professional future is Socialistics. It’s scary, it’s risky, but it’s friggin awesome! Yes, my emotions bounce between “this is amazing and absolutely the right call!” to “this is crazy, and there’s no way this is going to work out!”, but that’s normal. What I do know is that this is my fate. It’s what I should be doing, need to be doing, and for the first time in my life, I really think I will do it. Successfully.
It’s not the first time I’ve tried to carve out my own path, but it’s the right time. I’ve learned a lot along the way including:
- Check your pride at the door. It’s hard to ask people for help, but you have to. Yes, you have to make your own breaks, but you can’t be afraid to ask everyone in your network to help. Even ones you’ve maybe lost touch with.
- Learn when to say no to new business. Not every piece of business or customer/client is right for your business. It can be tempting to say yes to everyone just to keep the doors open, but you have to figure out who the right clients/customers are, and stay the course. It never ends well if you don’t.
- Relationships are everything. I’m a introverted cave dweller by nature, but that doesn’t work in owning a business. Luckily I’ve held on to some good ones, and it’s the sole reason I was able to pull the trigger on this adventure right now. My clients are 90% through referrals.
- Spend money on what matters. The last time I tried this I got caught up on the idea of appearances…that I needed a physical office, or a sign, or whatever unimportant thing I could think of. None of it matters. Businesses and organizations work with talented, driven, creative people. But more importantly, people they like. It goes back to #3, and everything else is just noise. Run lean, spend on what matters, and extend the savings to your potential clients.
- Above all, be good. I know it sounds overly simplistic, but being good to people, doing the right thing, etc. always eventually leads to positive outcomes. The opposite is also true. It always evens out, and even though sometimes it can be challenging, you have to trust the process.
I often get asked what makes Socialistics different? It’s a good question. There are plenty of marketing agencies and consultants to choose from. If I had to sum it up best, I would say 20 years of experience for the price of 5. I offer businesses all the wealth and experience I’ve had over the years, for a budget that is far less then traditional large agencies. I’ve designed a scaleable model of marketing excellence that businesses and organizations can take advantage of for far less then they’d imagine.
So here we go. If you’ve read this far, first off, thank you! And secondly, my ongoing offer…$500 for anyone that you refer to me that results in an ongoing client relationship. Easy money for an introduction…I’ll take care of the rest!
Thanks for reading. Time to get back to doing what I was meant to do…