Social + Charity Done Right: DollarPerMonth.org
I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette. Doug’s got a great story period, and the fact that he has the time and drive to have started a charity organization in addition to a normal job and being a single dad is pretty amazing.
DPM is simply a great idea and it’s worth you taking a few minutes to check out. DPM makes giving fun by adding a layer of social integration combined with gamification. You earn points not only by committing to as little as a dollar every month, but also by spreading the word of DPM through your networks. DPM calls this your social impact score. Over time through the combination of giving, referring and driving awareness of DPM, you’re score increases and such your notoriety on the site. Of course the simple fact of giving to a good cause should be enough, but it can’t hurt to add a layer of vanity and competition right? It works.
In addition, every month, you have the ability to vote on one of 3 pre-screened charities to have the money distributed to every month. Votes also go towards your social impact score encouraging folks to stay connected to the site.
I’m really excited to have the opportunity to help grow DPM, but more importantly I’m motivated to see such a great cause and great idea reach critical mass.
Who doesn’t have at least a dollar every month? I encourage you to visit DPM, and more importantly make the commitment to joining and becoming a part of the charitable movement. It’s fun, social and for a great cause.