The Importance of Search Engine Optimization

The following is a guest post from Matt Davidson, an extremely talented search marketer.  In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here.  More information about Matt can be found below.

I’m a very analytical person. I like to use logic and numbers in any decision that I make. After all, when in doubt numbers can always paint an accurate picture, right?

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. By no means do I want you to take my word for it.

Here are some numbers to contemplate in this regard:

90% of the adult population in the United States uses a search engine to find information online

There are approximately 234 million people in the United States that are over the age of 18

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. Google processes over 2 billion searches per day (which means that this number is likely to be far greater at this point).

So assuming that 80% of these searches are organic searches, this means that SEO gets you access to 800 million searches per day across 210 million people in the U.S. alone. These are some staggering numbers if you think about it and can open up a huge opportunity for any business.

So now that we’ve covered with relative success the reasoning behind why search engine optimization can be so important, let’s cover some ways you can take advantage of this for your own personal business.

First, make a list of search terms you would deem relevant to your audience and make sure you have great content about these words written throughout your site (where relevant).

After this, make sure that your business is listed across any relevant directory or business association. Whether it’s Yelp or your local chamber of commerce, these mentions can make a big difference.

Next, make sure that you are collecting your customers email addresses and ask them to review your business on Google Places whenever they do business with you. These reviews can help with your rankings and will help you to get visitors over to your site when you are being found on the search engines.

After this, you want to make sure you are writing great content about topics related to your industry, customers and services or products. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog. If you don’t have a blog, you can set one up for free with a site like Word Press. When you write this content, make sure you include search terms in your articles that you want to rank for. These terms should all have anchor text links imbedded throughout that point back to your website. If you don’t know what an anchor text link is, simply do a search on Google and you should come up with several examples as a reference.

That’s pretty much the high level overview of SEO. It’s a matter of keyword research, onsite optimization and building relevant links. Spending just a few hours a week on these activities can make all the difference.

I run a consulting agency: www.sovomedia.com and would be happy to answer any other questions if you want to send me an email through our site. Happy marketing!

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