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	<title>Comments on: Olive Garden on Facebook: How To Not Use Social Media</title>
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	<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/</link>
	<description>social marketer and tech enthusiast</description>
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		<title>By: How to Avoid the Facebook Olive Garden Scam - SocialTimes.com</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-1323</link>
		<dc:creator>How to Avoid the Facebook Olive Garden Scam - SocialTimes.com</dc:creator>
		<pubDate>Mon, 11 Apr 2011 18:14:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-1323</guid>
		<description>[...] Garden has been hit, with similar scams targeting the restaurant appearing just last month and in March of last [...]</description>
		<content:encoded><![CDATA[<p>[...] Garden has been hit, with similar scams targeting the restaurant appearing just last month and in March of last [...]</p>
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		<title>By: Bob</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-1318</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Sun, 10 Apr 2011 22:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-1318</guid>
		<description>And shame on Jason for not checking this out before ranting about it.</description>
		<content:encoded><![CDATA[<p>And shame on Jason for not checking this out before ranting about it.</p>
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		<title>By: What I&#8217;ve Learned About Blogging Based On A Year&#8217;s Worth Of Data &#124; jasonyormark.com</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-645</link>
		<dc:creator>What I&#8217;ve Learned About Blogging Based On A Year&#8217;s Worth Of Data &#124; jasonyormark.com</dc:creator>
		<pubDate>Wed, 25 Aug 2010 17:35:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-645</guid>
		<description>[...] Be Timely – In my Olive Garden Facebook post, I wrote immediately following stumbling across the scammy offering in my news feed.&#160; I [...]</description>
		<content:encoded><![CDATA[<p>[...] Be Timely – In my Olive Garden Facebook post, I wrote immediately following stumbling across the scammy offering in my news feed.&#160; I [...]</p>
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		<title>By: DoughPro Pizza Press</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-220</link>
		<dc:creator>DoughPro Pizza Press</dc:creator>
		<pubDate>Mon, 26 Apr 2010 08:36:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-220</guid>
		<description>An offering that looks to good to be true.  An eye opener indeed.</description>
		<content:encoded><![CDATA[<p>An offering that looks to good to be true.  An eye opener indeed.</p>
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		<title>By: @sportsguyNW</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-216</link>
		<dc:creator>@sportsguyNW</dc:creator>
		<pubDate>Thu, 08 Apr 2010 23:04:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-216</guid>
		<description>Nice!  I think actual engagement in social media improves the quality of the content and therefore the improves the quality of the message.  Simple outcasting can help awareness, but like a billboard it doesn&#039;t really give anyone a reason or opportunity to do anything.</description>
		<content:encoded><![CDATA[<p>Nice!  I think actual engagement in social media improves the quality of the content and therefore the improves the quality of the message.  Simple outcasting can help awareness, but like a billboard it doesn&#39;t really give anyone a reason or opportunity to do anything.</p>
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		<title>By: Quantum Flux</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-203</link>
		<dc:creator>Quantum Flux</dc:creator>
		<pubDate>Thu, 01 Apr 2010 02:50:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-203</guid>
		<description>Yes, thats true.  Im 99% sure Olive Garden has no idea their name is being used this way.  They are probably involved with mass marketing &quot;deal wholesalers&quot; who buy gift cards from them and then utilize them in promotions ranging from this kind of thing, to the more traditional variety.&lt;br&gt;&lt;br&gt;Why Facebook doesnt discourage it seems obvious.  They&#039;re probably the worst offender on this kind of thing and Zuckerberg is *shameless* in happily scraping the absolute bottom of the barrel when it comes to utilizing deceptive ad techniques to amass a fortune.&lt;br&gt;&lt;br&gt;Although I do have to wonder why anyone would think that you&#039;re going to get hundreds of dollars in actual free real world items that cost real money (goods and services) for brainlessly clicking a button on a website.  Why would &quot;friending&quot; anything be worth a total loss of $100+ to any business?&lt;br&gt;&lt;br&gt;These scams would die on the vine and go away if people would let some measure of common sense overcome reflexive greed, sorry to say.</description>
		<content:encoded><![CDATA[<p>Yes, thats true.  Im 99% sure Olive Garden has no idea their name is being used this way.  They are probably involved with mass marketing &#8220;deal wholesalers&#8221; who buy gift cards from them and then utilize them in promotions ranging from this kind of thing, to the more traditional variety.</p>
<p>Why Facebook doesnt discourage it seems obvious.  They&#39;re probably the worst offender on this kind of thing and Zuckerberg is *shameless* in happily scraping the absolute bottom of the barrel when it comes to utilizing deceptive ad techniques to amass a fortune.</p>
<p>Although I do have to wonder why anyone would think that you&#39;re going to get hundreds of dollars in actual free real world items that cost real money (goods and services) for brainlessly clicking a button on a website.  Why would &#8220;friending&#8221; anything be worth a total loss of $100+ to any business?</p>
<p>These scams would die on the vine and go away if people would let some measure of common sense overcome reflexive greed, sorry to say.</p>
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		<title>By: IrishWonder&#8217;s SEO Consulting Blog &#187; Blog Archive &#187; So You Want to Know About Facebook&#8230;</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-204</link>
		<dc:creator>IrishWonder&#8217;s SEO Consulting Blog &#187; Blog Archive &#187; So You Want to Know About Facebook&#8230;</dc:creator>
		<pubDate>Thu, 01 Apr 2010 00:46:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-204</guid>
		<description>[...] Olive Garden on Facebook:How To Not Use Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] Olive Garden on Facebook:How To Not Use Social Media [...]</p>
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		<title>By: sandymiller</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-201</link>
		<dc:creator>sandymiller</dc:creator>
		<pubDate>Wed, 31 Mar 2010 18:25:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-201</guid>
		<description>This is one reason why its dangerous for companies to ignore social media. Whether you want to be involved or not you don&#039;t really have a choice. &lt;br&gt;&lt;br&gt;It is way too easy for someone to use your logo and make an &quot;official&quot; page that is misleading and damging to your brand. Companies need to be involved and monitor any use of thier information to make sure its being done properly.</description>
		<content:encoded><![CDATA[<p>This is one reason why its dangerous for companies to ignore social media. Whether you want to be involved or not you don&#39;t really have a choice. </p>
<p>It is way too easy for someone to use your logo and make an &#8220;official&#8221; page that is misleading and damging to your brand. Companies need to be involved and monitor any use of thier information to make sure its being done properly.</p>
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		<title>By: Jason Yormark</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-198</link>
		<dc:creator>Jason Yormark</dc:creator>
		<pubDate>Wed, 31 Mar 2010 02:14:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-198</guid>
		<description>Thanks for the kind words AND for the idea for my next blog article, Turning Visitors Into Subscribers Through Comment Engagement.</description>
		<content:encoded><![CDATA[<p>Thanks for the kind words AND for the idea for my next blog article, Turning Visitors Into Subscribers Through Comment Engagement.</p>
]]></content:encoded>
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		<title>By: @sportsguyNW</title>
		<link>http://www.jasonyormark.com/2010/03/30/olive-garden-on-facebook-how-to-not-use-social-media/comment-page-1/#comment-197</link>
		<dc:creator>@sportsguyNW</dc:creator>
		<pubDate>Wed, 31 Mar 2010 02:10:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.jasonyormark.com/?p=207#comment-197</guid>
		<description>This is the exactly the type of thing trademark is for.  Not for suppressing opinions or trying to silence things the mark-holder doesn&#039;t like, but to prevent confusion in the marketplace.  You&#039;re absolutely right-- this looks like Olive Garden activity being conducted in their name.&lt;br&gt;&lt;br&gt;General FYI:  You followed me on Twitter so I looked you up and reciprocated when it was clear you had something interesting to say.  I just clicked through to your blog based on your Tweet of this article.  This publication is also interesting, and I like that you&#039;re engaged with your readers via comments.  I&#039;ll be back.</description>
		<content:encoded><![CDATA[<p>This is the exactly the type of thing trademark is for.  Not for suppressing opinions or trying to silence things the mark-holder doesn&#39;t like, but to prevent confusion in the marketplace.  You&#39;re absolutely right&#8211; this looks like Olive Garden activity being conducted in their name.</p>
<p>General FYI:  You followed me on Twitter so I looked you up and reciprocated when it was clear you had something interesting to say.  I just clicked through to your blog based on your Tweet of this article.  This publication is also interesting, and I like that you&#39;re engaged with your readers via comments.  I&#39;ll be back.</p>
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