Thanks for the reply:-) and I really enjoyed your post about communities.

I agree that Qualman doesn't seem like one of those “Social Media Charlatans” who are so annoying and dishonest. He genuinely seems to know what he's talking about and, more importantly, he seems to help people and further the discussion.

However, I don't think the post was a ploy to get attention. If it was, why would he pick Boeing of all companies?

I've checked into his background a bit and, although he's worked with some major brands he doesn't seem to have had any experience with general brand development. I think he was just viewing the Boeing campaign through the prism of his own experience (like my Eastern European friends) and missing the bigger picture.

To be fair, I believe most of the silliness is due to the dismissive attitude that the marketing profession gave to people on the digital side for so many years. The type of group think that produces arrogance was actually somewhat necessary for survival and self respect in the early, early days.

However, Digital Media could compete much more effectively if they knew more about what they were competing against. One example, controlling frequency, is the subject of my next post:-)

Thanks again for getting back to me.

- Greg