Comments on: Socialnomics Book Review

By: blindacremedia

blindacremedia — Sat, 27 Mar 2010 00:20:44 +0000

Thorough review. I just purchased Socialnomics and am just reaching the third chapter. I can't put it down! Very easy to read and has already given me a few ideas to brainstorm on.

By: blindacremedia

blindacremedia — Sat, 27 Mar 2010 00:20:38 +0000

Thorough review. I just purchased Socialnomics and am just reaching the third chapter. I can't put it down! Very easy to read and has already given me a few ideas to brainstorm on.

By: Westin truck accessories

Westin truck accessories — Wed, 10 Feb 2010 00:10:45 +0000

There are rarely times in history where a content rich book is published in the midst of the very revolution that it is addressing. Typically, those books are written after the fact, looking back in time. Socialnomics looks forward. As the leader of a company that is in the midst of this very transition–from “creating and pushing” to “engaging and listening,” I found Socialnomics to be timely, informative and full of very useful, practical information and case studies. If you want to harness the power of social media for your business, read Socialnomics.

By: Justin

Justin — Mon, 30 Nov 2009 10:11:28 +0000

Nice review, Jason. And totally agree; there's nothing ground-breaking in the book. But certainly offers some good points for how a corporation can enhance the customer experience being more transparent.

By: Justin

Justin — Mon, 30 Nov 2009 03:11:28 +0000

By: Jason Yormark

Jason Yormark — Tue, 01 Sep 2009 14:27:25 +0000

I thought that too (which is why I got the book fresh off the press), but I do feel this book did a very good job of presenting useful case studies and stories that really drive home the potential for social media. I don't see myself reading too many books on the subject, because you're right, much of it is freely available online, but I do feel there can still be value in certain well written, insightful titles. Another I look forward to reading is Chris Brogan's Trust Agents.

By: UKBloggers

UKBloggers — Tue, 01 Sep 2009 12:04:18 +0000

I wonder sometimes that what will be the future of all these books on socialmedia. Reason being, social media itself is such a 24hr-present-out-there information bouquet of case studies and approaches that you only need a few hours of reading per week on not more than a couple of blogs aggregation sites like SMT etc on this topic and subscribe to a couple of handpicked feeds on postrank and you have all that you need to know its history, present and its short term future! Plus the related blogs/links feature on most of these online sources really help you dig in one particular direction if you so wish! Interesting thing is, most of these new technology authors already have blogs with rich content and so a person already knows more than 50% about the author's approach to a problem, his logical makeup of mind and his preferred analysis methods. Suppose someone writes a book on blogging… would you be interested in buying & reading the paper -nohyperlink- version on that subject OR just lookup on Google for a blog about this? .. My natural tendency will be to go for 2nd option.. Its like living in online world and trying to sell a collection of 10 blogs in offline world

By: gregsatell

gregsatell — Tue, 01 Sep 2009 07:55:06 +0000

Jason

Thanks for the reply:-) and I really enjoyed your post about communities.

I agree that Qualman doesn't seem like one of those "Social Media Charlatans" who are so annoying and dishonest. He genuinely seems to know what he's talking about and, more importantly, he seems to help people and further the discussion.

However, I don't think the post was a ploy to get attention. If it was, why would he pick Boeing of all companies?

I've checked into his background a bit and, although he's worked with some major brands he doesn't seem to have had any experience with general brand development. I think he was just viewing the Boeing campaign through the prism of his own experience (like my Eastern European friends) and missing the bigger picture.

To be fair, I believe most of the silliness is due to the dismissive attitude that the marketing profession gave to people on the digital side for so many years. The type of group think that produces arrogance was actually somewhat necessary for survival and self respect in the early, early days.

However, Digital Media could compete much more effectively if they knew more about what they were competing against. One example, controlling frequency, is the subject of my next post:-)

Thanks again for getting back to me.

- Greg

By: Jason Yormark

Jason Yormark — Tue, 01 Sep 2009 04:55:53 +0000

Greg, I wholeheartedly agree from your article regarding that it is foolish to write off “old media” (I touch on it here in case you might think I'm a flip flopper: http://www.jasonyormark.com/2009/08/17/controll...).

Sparking controversy has always been a tried and true tactic to increase readership and conversation. I can't speak for Erik, but perhaps articles like the Boeing example are one of those. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

I've had the luxury of some “old media” experience before digital blew up and perhaps that helps me stay grounded. But I certainly see the trend you speak of with those that haven't and have blinders to other methods. There in same boat as the self proclaimed “social media” experts whose only qualifications tend to be a large Twitter following and a bunch of nifty icons on their blog to every social network on the net.

Thanks for stopping by, and sharing. You've got another interested reader.

By: gregsatell

gregsatell — Tue, 01 Sep 2009 04:14:11 +0000

Unfortunately, while socialnomiocs’ author Erik Qualman may be a Social Media expert, he tends to be somewhat naïve and foolish when it comes to general brand management.

See here: http://www.digitaltonto.com/archives/314

- Greg