How To Use LinkedIn Groups To Drive Website Traffic

Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect recommendations and connect with others.  It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic. Ever since doing so, roughly 20% of my blog traffic comes from Linked In.  In comparison, Twitter comes in at 14% and Facebook at 9%.  Direct traffic and Google account for the majority of the rest.  For those of you not using Linked In Groups, here are the steps to take that will immediately give your blog or website a traffic boost.

linkedin-groups

  1. Find Linked In Groups that relate to the topic(s) you write about or provide on your site. Don’t get too crazy here.  You have to manually post to each group, so find a good core of 5-10 groups that are relevant to you or your site and request to join.  It’s much more likely that your CTR (click-thru rate) will be higher, the more relevant the connection.
  2. Get involved in the conversations. Nobody likes someone who just stops by and posts their links without ever being involved in the conversation.  Respond to those who comment on your submissions, and stop by on other posts to add your take.
  3. Post your blog articles and/or relevant content. Rightfully so, you can’t submit a link to multiple groups at once, so once you have an article to share, visit each relevant group to submit your link.
  4. Make sure your profile has your updated site link(s), status updates and install the blog widget. Make sure your information is always up to date so visitors to your profile have quick access to your site.  Also install the blog widget so that your articles are automatically posted on your profile through your RSS feed.  The added bonus here is that your profile is more likely to show up in search results the “fresher” your profile appears.
  5. Answer Linked In Questions. Piggy backing #2, by having a proactive voice in the Linked In Questions arena, you’ll further your credibility. When you post your answer, include a description and link to your content in both the website section and the text section.

Take these easy steps, and I assure you will see a significant increase in your blog or website traffic. Just be sure not to over do it.  Submitting your articles to too many groups will make you look like a spammer rather then someone genuinely sharing useful content.

Good Luck!

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